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Big Vision, Small Business by Jamie S. Walters

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Chapter 2

APPRECIATING THE POWER OF SMALL ENTERPRISE

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WE LIVE IN A CULTURE that engages in what E. F. Schumacher, in his book Small Is Beautiful, referred to as the “idolatry of large size.” Despite this, many enterprise owners still opt to keep their organizations small in size and big in vision and craftsmanship. Others, however, succumb to the myth that adding locations, employees, and revenues is the only route to growth and success, even if such a course conflicts with other lifestyle goals or the founding vision of the enterprise. Many even pursue quantitative growth, though it ultimately results not just in the erosion of their vision but ...

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