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Big Vision, Small Business by Jamie S. Walters

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Chapter 6

VISION IN THE SMALLEST ENTERPRISES

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AS A YOUNG MAN, mythologist Joseph Campbell reportedly wrote in his journal, “Business, as I have seen it so far, reduces living men to dull machines, that go on from day to day working at stupid tasks with not the slightest idea of what they’re working for.”1 A big-vision small business requires a clear, inspiring, high-reaching vision that guides and sustains the big-vision business owner on his or her journey. But what does vision mean to this entrepreneur when it is compared to the standard and somewhat staid vision or mission statements that are routine in most organizations? How formal does the ...

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