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Big Vision, Small Business by Jamie S. Walters

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Chapter 7

TWELVE PRIORITIES OF BIG-VISION SMALL BUSINESSES

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BEFORE MOVING INTO a discussion of what vision might mean in a big-vision small business, it’s helpful to review some of the priorities that such owners have for their enterprises. The priorities speak to how the business owner wants others to experience his enterprise, how the organization affects the community or world at large, and what greater purpose the activities of the enterprise support. That the enterprise is small in size and more independent in ownership increases the likelihood that the priorities can be put into practice more deeply and sustainably in comparison to what’s ...

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