Chapter 8
THE GUIDING VISION
IF WE HAVE A CLEAR IDEA but it stems solely from external success factors or advice, we may very well end up with a seemingly successful business that we aren’t passionate about or a business that never takes off for the same lack of passion. If our vision is murky or misplaced, then the results tend to be so as well. In a big-vision small enterprise, a misaligned or unclear vision is a drag on the motivation and inspiration that’s needed to propel a group past mediocrity and into the extraordinary. Creating a clear, inspiring vision—and revisiting it as often as necessary—provides a solid foundation from which to ...
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