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Big Vision, Small Business by Jamie S. Walters

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Chapter 9

VISION PROFILE: THE CAT DOCTOR

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KATH’REN BAY AND ALEXIS Higdon co-founded The Cat Doctor in Boise, Idaho, to provide veterinary care in a welcoming, comfortable environment for felines and their humans. But the road to their big-vision small-business dream was rocky, making the clarity and strength of their founding vision a crucially important beacon for their journey.

Higdon had worked in veterinary clinics from the age of seventeen, doing everything from cleaning kennels to operating the front desk. While in her thirties, she became a veterinary technician and at age 45 completed her doctorate in veterinary medicine. She and Bay envisioned ...

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