Chapter 19

MONEY AND RISK

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THERE ARE A GOOD NUMBER of business owners who, when asked about money, say with pride that they’ve never borrowed money or owed a dime while building their business. While I appreciate the feeling of being debt free and have found immense satisfaction in my own bootstrap moments, this mindset is potentially limiting, particularly with regard to business. Since small enterprises don’t often have the backup resources afforded to larger corporations, how we as owners approach the issue of money and risk is crucial if we’re to pursue a big-vision small business way of operating.

The fact is, many small-business owners manage ...

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