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Big Vision, Small Business by Jamie S. Walters

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Preface

THE GREAT POWER OF SMALL ENTERPRISE

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SMALL BUSINESSES, particularly the smallest ones, don’t get the recognition and respect they deserve in our mass media-oriented culture, which primarily celebrates and worships as successful the grotesquely big—big size, big numbers, big egos, big kill. An odd reality, when you consider that 80 percent of all businesses in the United States have fewer than five employees.1 Yet some visionary small-enterprise owners fully embrace the advantages of small size and adopt practices to hone these assets just as a master craftsman develops his or her skills. Such business owners’ journeys thus become ones of ...

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