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Big Vision, Small Business by Jamie S. Walters

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SECTION ONE

KEY N 1:THERE’S MORETHAN ONE WAY TODEFINE GROWTH

“DECIDE WHAT YOU WANT,

DECIDE WHAT YOU ARE

WILLING TO EXCHANGE FOR IT.

ESTABLISH YOUR PRIORITIES

AND GO TO WORK.”

H. L. Hunt

“THERE ARE MANY WAYS OF

GOING FORWARD, BUT ONLY

ONE WAY OF STANDING STILL.”

Franklin D. Roosevelt

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OUR OBSESSION WITH SIZE creates a number of challenges for the owner of a small business: perceptual challenges regarding the relationship between size and success, for example, as well as the assumption that a business must grow quantitatively or die, a business ...

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