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Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure
book

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

by Alfred A. Marcus
October 2005
Intermediate to advanced content levelIntermediate to advanced
400 pages
8h 19m
English
Pearson
Content preview from Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Chapter 4. Sweet Spots

One of the main reasons that the big winners did so well is that they were in sweet spots. By a sweet spot, I mean that these companies picked a special niche in which to compete. They chose a specialty that other firms tended to ignore or avoid. By choosing this niche, they had fewer competitors with which to contend. Within this niche, they provided the best value for the money.

This chapter explores what it means to be in a sweet spot. A major requirement of being in such a position is to achieve closeness with your customers. Now, being close to your customers might be considered a cliché. All firms have to be close to customers. But what I am referring to is not mere normal closeness, but a special closeness that the ...

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Publisher Resources

ISBN: 0131451324Purchase book