Chapter Seven
Microsoft and Metro
Views from the World’s Corner Offices
“Can I really make money in China and India?” is a question I am frequently asked by colleagues and friends. Just as often executives already convinced of the money to be made in Asia tell me, “We simply must be in China.”
Yes, a company can make money in China and India, but it cannot do so overnight and may have to wait five years or more to realize profits. A lot depends on how much a foreign company is willing to respect and work with indigenous ways of doing business, including adapting to government regulations and the political climate. Although competition from the state in China and from local companies in India will always, to a certain extent, constrain multinationals, ...
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