Book description
One industry has had more impact on life in America than any other before or since. Here is the story of two men and one company at the start of it all. You couldn’t find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world. Their story is full of timeless lessons, cautionary tales, and inspiration for business leaders and history buffs alike. Billy, Alfred, and General Motors is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and sea changes in business, industry, politics, and culture. The book includes vivid, warts-and-all portraits of the legends of the golden age of the automobile, from “Crazy” Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland. The impact of Durant and Sloan on their contemporaries and their industry is matched only by the powerful legacy of their improbable and incredible partnership. Characters, events, and context -- all are brought skillfully and passionately to life in this meticulously researched and supremely readable book.Table of contents
- Cover
- Title
- Copyright
- Contents
- Acknowledgments
- A Note on Sources and Permissions
- Introduction: What They Wrought
- 1 1920: The Fateful Year
- 2 A Precocious Dropout Forges His First Empire
- 3 A Quiet Student Becomes a First-Class Supplier
- 4 A New Machine Creates a New Order
- 5 Restless in Flint, Antsy in New York
- 6 The Dropout’s Next Big Thing
- 7 Birth of a General
- 8 Shooting for the Stars
-
9 Down but Hardly Out
- Billy Says Goodbye . . . for Now
- A Case of Conspiracy or Prudence?
- Henry Pulls Away . . . and Brings America with Him
- Heady but Precarious Days for Sloan the Supplier
- The Bankers Turn to James Storrow, Brahmin
- Billy Champions a Former Protégé
- Every Executive Recruiter’s Dream Candidate: Walter Chrysler
- The Bankers’ Bottom Line
- Enter Kettering with His Self-Starter
- The Bankers’ Philosophy vs. Henry Ford’s
- 10 Beating the Odds with Chevrolet
- 11 A Boardroom Coup Like None Before or Since
- 12 The Founder’s Grip Slips Again
- 13 A Last Good-Bye to the Baby
- 14 Alfred Pulls the Ranks Together
-
15 From Transformation to Domination
- A New Paradigm for Product Design
- The Annual Model Change
- Beyond the United States
- Nonautomotive Forays and Legacies
- Financial (and Other) Controls
- Attracting, Developing, and Holding the Best Talent at All Levels
- Unrest in the Ranks
- Politicians and Executives Don’t Mix
- The Finest Hour: General Motors Goes to War for America
- The Sloan Philosophy and Legacy of Winning
- Epilogue: What’s Good for General Motors . . .
- Chronology of Key Events
- Notes
- Selected Bibliography
- Index
- About the Author
Product information
- Title: Billy, Alfred, and General Motors
- Author(s):
- Release date: March 2006
- Publisher(s): AMACOM
- ISBN: 9780814429617
You might also like
book
Civic Minded: Programs for Youths Focus on Community
Recognizing that young people strongly want to make civic contributions, a number of youth leadership development …
book
DB2® Universal Database for OS/390® Version 7.1 Certification Guide
IBM's definitive, authoritative DB2 for OS/390 and z/OS reference and self-study guide! The only comprehensive IBM(r) …
audiobook
The Turnaround Kid
"Steve Miller has a knack for taking over companies just before they are about to smash …
book
Adobe® Photoshop® 7.0 Classroom in a Book®
When it comes to digital imaging software, Adobe Photoshop has long set the standard. Thus, when …