March 2006
Intermediate to advanced
336 pages
8h 52m
English
Content preview from Billy, Alfred, and General MotorsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER ONE
1920: The Fateful Year
It was the year of decision for Alfred Pritchard Sloan, Jr., the gangly, introverted executive with a Brooklyn accent who was on his way to becoming one of the greatest business legends of all time. Within the next three years, Alfred would be credited with the salvation and turnaround of General Motors. From there, he would go on to be hailed as the father of the modern corporation, the master of consumer mass marketing, and the most effective chief executive officer ever.
All of that lay far ahead in the unknown future that fateful summer of 1920, when Sloan had had enough of his former mentor Billy Durant and was contemplating quitting the company that was to become the definition of his own life.
On the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.