CHAPTER FIFTEEN
From Transformation to Domination
Sloan’s general motors continued to pull steadily ahead of both Ford Motor and the Chrysler Corporation, which had emerged by the end of the 1920s as the only other strong competitor in the low-and mid-priced market segments. Along the way, the General pioneered several costly innovations that Ford resisted but which customers proved eager to pay for, even during the Great Depression. Among them were:
Duco paint (developed in cooperation with DuPont), which greatly reduced the drying time of traditional automotive paint and expanded the range of possible colors and shades
Leaded gasoline (sold ...
Get Billy, Alfred, and General Motors now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
