CHAPTER 1

Introduction

Bio-What?

As a bioinspired innovation consultant and academic, I have had many conversations that go something like this:

New friend: “So what do you do for work?”

Me: “I work in a discipline called biomimicry—bios-, meaning ‘life’ and—mimesis, meaning ‘to imitate.’”

New friend: [Puzzled, yet intrigued expression.]

Me: “The premise is that all of the organisms living on the planet know how to be sustainable, and there’s a lot that humans can learn from these other organisms. I help architects, engineers, designers and business people learn from nature for more sustainable solutions to their challenges.”

New friend: “Wow, how interesting. Can you give me an example?”

This is where it gets trickier to explain. There are innumerable ...

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