CHAPTER 2

The Basics

What Is Bioinspiration?

So, exactly what is bioinspiration? Well, it depends on who you ask. Janine Benyus, an American biologist who coined the term in her 1997 book Biomimicry: Innovation Inspired by Nature (Benyus 1997), described it as “the conscious emulation of nature’s genius.” She said we should view nature as model, measure, and mentor. From this perspective, humans are a young, naïve species that simply do not know how to design appropriately for the conditions on earth. Humans are a part of nature, though our communities, infrastructure, and economies are typically erroneously designed as though we are separate from nature. Our design and innovation approaches are clunky and not particularly adept at maintaining ...

Get Bioinspiration in Business and Management now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.