CHAPTER 5

Innovations in Product Development

As mentioned early on, the uses of bioinspiration for product design are the examples most frequently cited in popular media. When I give intro presentations, product examples are always at the forefront because of their bite-sized, easy-to-digest stories with nice images that clearly show how an innovation is like a biological model. This goes a very long way to spark the imagination, so I will present this chapter in a similar spirit. We will start with engineering, then move into materials and green chemistry, and finally, talk about the broader approaches to product design.

Bioinspiration in Engineering

One of the most classic stories of bioinspiration comes from Japan, a very mountainous country ...

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