It is well known that one of the most important things to do when working in every workflow with every 3D package is to give proper and explicative names to all the assets, that is, to the materials and the textures in our case.
Start Blender, go to the File menu in the top-left corner, and choose Load Factory Setting (this is just to be sure to start with the default Blender/Cycles settings).
Now, if you are in Blender Internal mode, switch to Cycles Render.
Now let's see the way material and texture naming works in Cycles.
Adding and renaming materials in the Material window is done by performing the following steps: