CHAPTER 2

FUEL, FIRE, BLAZE

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I WOULD RATHER BE ASHES THAN DUST! I WOULD RATHER THAT MY SPARK SHOULD BURN OUT IN A BRILLIANT BLAZE THAN IT SHOULD BE STIFLED BY DRY ROT. I WOULD RATHER BE A SUPERB METEOR, EVERY ATOM OF ME IN MAGNIFICENT GLOW, THAN A SLEEPY AND PERMANENT PLANET. THE PROPER FUNCTION OF MAN IS TO LIVE, NOT TO EXIST. I SHALL NOT WASTE MY DAYS IN TRYING TO PROLONG THEM. I SHALL USE MY TIME.

—Jack London

It doesn’t matter whether I’m talking with a group of CEOs or an auditorium full of sixth graders. The most common question I am asked, regardless of the audience, is how I maintain my drive during the days, weeks, and months leading up ...

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