Blockchain Is Changing How Media and Entertainment Companies Compete
Companies are using new applications to rethink their business models and — in some cases — disrupting their industries.
Though blockchain technology began as an innovative digital-currency1 tool in the financial sector, all kinds of companies are now experimenting with its core capability as a decentralized and secure ledger to manage digital assets more directly and to rethink how they compete in the marketplace.2 In a recent study, two of us found that more than 1,100 startups were attempting to develop blockchain-based business models in a range of settings, including health care, telecommunications, ...
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