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12 BLOCKCHAIN COULD HELP ARTISTS PROFIT MORE FROM THEIR CREATIVE WORKS

by Don Tapscott and Alex Tapscott

Anyone who follows the cultural industries—art, music, publishing, theater, cinema—knows of the tussles between artists and those who feed off their talents. The traditional food chain in movie-making, for example, is a long one: Between those who create a film and those who pay for it—movie goers, cable subscribers, pay-per-viewers, advertisers, rights licensees, and institutional sponsors such as the National Endowment for the Arts—is a multitude of middlemen: online retailers (Amazon, Walmart), streaming video services (Netflix, YouTube, Hulu), theater venues (Wanda’s AMC, Regal, Cinemark), product placement and media agencies (Propaganda ...

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