3Target Practice

Essential Blogging Skills

Now that you’ve gathered all the tools you need and established a place where you can start out your world-changing website, you might be wondering, “Hey, that’s just a lot of equipment, code, and hardware. What soft skills do I need?” Writing talent, finesse, and the quirkiness of just being human are all-important factors that will determine whether a blog will be successful, and you need them all to succeed.

First, realize that you’re taking on a large commitment. Who’s going to do all this stuff? Unless you can hire a staff of dozens of people, each specializing in a particular area of expertise, you’ll need to be versatile. Each of the subtopics of this chapter are the bedrock of entire careers, ...

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