Welcome to the second edition of Bloggers Boot Camp, where we keep all the coolness from the first edition, and add everything we’ve learned since the last edition hit the shelves three years ago. In Internet time, three years is like thirty years in less innovative fields. So much has evolved and changed since we first penned the original Bloggers Boot Camp in 2010 that we’re going to have lots to write about, and we’re glad you decided to join us.

First, we’ve added a new chapter that will interest many of you: how to get a job at a big blog or website that already exists, using the knowledge you’ve gained in this book to hit the ground running at a high-traffic, major-league website. We’ll show you how to build your brand, ...

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