Chapter 2
Preparing to Start and Write a Blog
IN THIS CHAPTER
Picking your blog topic
Writing in your own voice
Knowing what to write about
Writing blog posts that readers will enjoy
Finding topics to write about
Understanding blogging frequency and trends
After you make the decision to start a blog, you need to take some time to do some planning. What do you want to blog about? How often should you publish posts? What writing style should you use? These are all questions that every blogger needs to consider. This chapter walks you through the basics so you can start with a confident plan of action in mind.
Of course, if you’re simply blogging for fun, your planning process doesn’t have to be as detailed as it would be if you intend to blog to build your business, make money, or establish yourself as an expert in your field or industry. However, if you have greater goals than simply ...
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