Chapter 1
Optimizing for Search Engines
IN THIS CHAPTER
Understanding SEO basics
Using keywords and doing keyword research
Demystifying long-tail SEO
Writing SEO-friendly blog posts
Building relationships to boost search rankings
Avoiding SEO don’ts
Using the NoFollow tag
Considering search engine reputation management
Search engine optimization, commonly called SEO for short, refers to maximizing your blog’s potential to be found by search engines such as Google and Bing. A blogger who has mastered the art of SEO is likely to have their blog appear higher on a list of search engine results than a blogger who hasn’t attempted to solve the puzzle that is SEO.
The fact is that SEO often ...
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