Chapter 1

Optimizing for Search Engines

IN THIS CHAPTER

Bullet Understanding SEO basics

Bullet Using keywords and doing keyword research

Bullet Demystifying long-tail SEO

Bullet Writing SEO-friendly blog posts

Bullet Building relationships to boost search rankings

Bullet Avoiding SEO don’ts

Bullet Using the NoFollow tag

Bullet Considering search engine reputation management

Search engine optimization, commonly called SEO for short, refers to maximizing your blog’s potential to be found by search engines such as Google and Bing. A blogger who has mastered the art of SEO is likely to have their blog appear higher on a list of search engine results than a blogger who hasn’t attempted to solve the puzzle that is SEO.

The fact is that SEO often ...

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