Blogging All-in-One For Dummies, 3rd Edition

Chapter 2

Measuring Blog Performance

IN THIS CHAPTER

Making sense of web analytics terminology

Knowing what to track

Choosing a web analytics tool

Using collected data

Tracking influence

Keeping perspective

Publishing great content is only the tip of the iceberg when it comes to developing a successful blog. To truly understand which of your blogging efforts is delivering the biggest bang for the buck in terms of boosting traffic, comments, subscriptions, and more, you need to track your blog’s performance over time.

By analyzing your blog’s traffic patterns, you can quantify your successes as well as test new features, tools, and content. Alternatively, you can determine which of your blogging efforts isn’t delivering the results you want and need, tweak those elements, or stop them completely. Your goals for your blog greatly affect how committed you need to be to tracking your ...