Chapter 3
Enhancing Content
IN THIS CHAPTER
Creating robust content
Utilizing free online tools
Writing on-trend posts
Using keywords to draw in readers
Focusing on readability
As bloggers we sometimes get caught up in the technical side of the craft, focusing on widgets and plugins and blog themes — oh my! But the heart of blogging resides in the content. Great content attracts readers and provides a space for community to grow through interaction in the comment sections of posts. It is certainly important to take the time to create and tweak the platform itself, but you then need to focus on crafting great content that draws readers in, holds their attention, and invites conversation. Ideally, your blog will keep its readers wanting more!
This chapter takes a look at a sampling of the tools available to help with content creation from the writing of click-worthy post titles to the editing of post content. Tools are also available to monitor what topics are post-worthy at any given ...
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