Chapter 2
Building Community
IN THIS CHAPTER
Responding to comments
Commenting on other blogs
Moderating comments
Linking and tracking back
Inviting guest bloggers
Reaching beyond the blogosphere
The most successful blogs have a powerful community of readers who join the conversation on the blog, advocate for the blog, protect the blog against incorrect critiques or negative publicity, and promote it to their own communities. Building a community around your blog takes time and commitment, but if you are successful, your blog will grow exponentially at the hands of your loyal community.
The commenting feature inherent in blogs makes it a powerful tool for interaction and conversation. The web that was once dominated by one-sided narrative and exposition turned into a two-way dialogue with active participants when Web 2.0, the social web, evolved. Blogs are a place where like-minded ...
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