Chapter 3
Social Networking
IN THIS CHAPTER
Understanding social networking
Finding social networking sites
Using social networking to boost blog traffic
Scheduling with social media tools
Avoiding social networking don’ts
The evolution of the Internet from a navigational tool to a transactional tool and eventually to a social tool has opened up the world of communication in ways no one expected. Through the social web, people from across the globe can easily interact and share thoughts, news, photos, videos, and more at any time. Like-minded people whose paths might never have crossed 20 years ago can now find each other on blogs, forums, and a variety of social media platforms.
Social networking is just one of the tools of the social web that people from all walks of life have embraced, and it’s an excellent tool to build relationships and grow your blog. This chapter explains what social networking is and how you can use social networking sites to drive traffic to your blog.
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