Chapter 4
Distributing Content
IN THIS CHAPTER
Reaching readers through email tools
Syndicating blog post content
Organizing your online content
Recruiting readers to share content
With so many aspects of blogging to track, from search engine optimization (SEO) to social media account management, it can be easy to forget that perhaps the most important part of blogging is the content that you write. Many bloggers join the blogosphere because of a passion for a particular topic or maybe even a strong interest in writing itself. The last thing any blogger wants is to write compelling content and have it go unread.
It’s certainly important to take the time to work on SEO in order to draw in readers through search engine traffic. It’s also a good idea to spend time on other blogs connecting with members of the blogosphere and their readers. However, there are a variety of other ways to make sure that your great content is getting to the readers who will love it.
This chapter takes a look at a variety of ways to distribute content, from free tools to paid accounts, email newsletter services ...
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