Chapter 4
Publishing Sponsored Posts
IN THIS CHAPTER
Getting the scoop on sponsored posts
Taking steps to protect yourself
Finding sponsored content for your blog
Publishing posts on your blog that a company or individual pays you to write is a popular way to make money, but sponsored posts don’t come without potential problems. In fact, they can bring big problems to bloggers who aren’t aware of how to publish sponsored content transparently to meet blogosphere, ethical, and legal requirements.
This chapter walks you through the process of publishing sponsored content on your blog with extra attention given to the written and unwritten rules related to the practice. You can also find a variety of popular sponsored content programs that you can join as well as tips on how to connect with companies looking to hire bloggers to write paid posts.
Discovering Sponsored Content
In the simplest terms, sponsored content is any content, such as a blog or social media post, that is written in return for payment from a sponsor. Sponsored content may include information about a product or service that has been provided to review. It may also just be content a blogger was paid to write about ...
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