Chapter 6
Selling Ad Space Directly
IN THIS CHAPTER
Choosing to sell direct ads
Selecting types of ads to sell
Researching similar blogs
Developing a rate sheet and accepting payments
Promoting your blog ad space
Using a third party to facilitate the process
Although most people first think of selling advertising space through a program like Google AdSense when they hear of blog monetization, you can also sell ad space on your blog directly or through a third party that can facilitate the process for you. There are advantages and disadvantages to both options, but one thing is for certain: You should strongly consider making directly selling ad space on your blog a part of your blog monetization plan.
This chapter explains how to sell ad space on your blog, how to price that space, and how to create a rate sheet for potential advertisers. You also find out how to accept payments and ...
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