Chapter 1

Painting a Picture with Visual Content

IN THIS CHAPTER

Bullet Taking a look at the importance of visual content

Bullet Thinking about visual content strategy

Bullet Remembering social media when creating visual content

Bullet Getting to know the types of visual content

Bullet Introducing tools for visual content creation

There’s no denying it: The Internet is a visual place! Whether it’s sharing funny memes, graphics of inspirational quotes, or pictures of kittens playing the piano, the fact is that visual content and the World Wide Web fit together like a hand in a glove. For bloggers, this means that including photos and graphics in your blog posts is very nearly a requirement. At the very least, it is a very strong recommendation.

Including visuals in your blog content helps with everything from attracting readers to making content sharable. Thanks to the availability of online tools and free stock photos, including visuals is simple and cost-effective. Also, with the ever-improving cameras in the cell ...

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