Chapter 2
Reaching Your Audience with Video Content
IN THIS CHAPTER
Including video in your blogging strategy
Understanding video content platforms
Preparing and creating video content
Utilizing video tools
Online video has become one of the most — if not the most — popular content mediums on the Internet, and adding video content to your blogging strategy is an excellent way to enhance and extend your blog.
Many people already spend as much (or more) time watching online videos as they spend reading online written content, and that number will only continue to grow. Just as audio podcasts, covered in Chapter 4 of this Book, can help you grow your blog in new directions and attract new audiences, so can video content. However, jumping into the world of video isn’t something to do without a little planning. It takes time and effort to create quality videos that people want to watch and share. This chapter helps you determine whether video content is right for you and shows you how to get started on a successful path as a video content creator.
Benefits of Creating Video Content ...
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