Blogging All-in-One For Dummies, 3rd Edition

Chapter 3

Getting Social with Social Media

IN THIS CHAPTER

Relating social media to blogging

Looking into popular social media platforms

Relying on social media tools

If a blogger writes on their blog and no one reads it, was it ever really posted? Of course, this question is tongue in cheek, but the truth is that as much as bloggers receive fulfillment from the writing itself, most bloggers really do want their content to be found, read, and engaged with through comments and sharing.

One of the best ways to increase the impact of your blog posts is to invest time in developing a strong social media presence, a place where you can share your blog posts and drive traffic to your site. While social media platforms are wonderful locations to amplify your blog’s reach through the sharing of links and other blog-related announcements, they’re also a place where bloggers can move beyond their own sites and create additional engaging content.

This chapter takes a look at how creating great content on social media platforms helps you move beyond the pages of your blog and contributes to ...