Appendix . Glossary
Glossary
- aggregator
A collector of information about a topic or idea. An aggregator can be a person, blog, or Web site. Technologically speaking, RSS is an aggregation format for individual blogs. Google News is an example of a Web site that aggregates news for many sources.
- audio blog
A blog consisting of audio files, or the practice of placing an audio file in a blog post.
- blog
A chronological log of information kept by an individual, a group, or a business. The term blog is a merging of the words Web log. On a typical blog, the most recent post appears at the top of the page, usually time‐stamped. Scrolling down the page takes the reader to older posts. Each post usually offers an opportunity for readers to interact by adding their comments and might also display Trackback information about other blogs that have linked to this post. Blog content is determined entirely by the author(s) of the blog, so many are personal journals, but others are focused aggregations of news or commentary.
- blogger
The author of a blog.
- blogging
Producing blog posts. A blogger blogs on his or her blog.
- blogosphere
The community of blogs and bloggers around the world.
- blogroll
A collection of links used or recommended by an individual blogger. A blogroll is usually shown in a column on a blog.
- buzz marketing
A no‐cost or low‐cost method of marketing associated with people telling other people about a company's products or services. Buzz marketing is based on peoples' direct experiences with specific ...
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