Chapter 17. Blogging for Companies

In This Chapter

  • Making blogs work for your business or organization

  • Planning for success

  • Exploring the technological bells and whistles

  • Advertising on blogs

  • Seeing how big business is making use of blogs

As a business owner or entrepreneur, you're probably wondering whether blogging can help you be more financially successful or allow you to promote your company in some way. Many of today's technically savvy businesses have started blogs and found them to be terrific tools for reaching out to customers, generating buzz about a service or product, building goodwill, or just informing customers about what they're up to.

If you're thinking about adding a blog to your outreach efforts but aren't entirely confident that it will be worth the time and effort, you're not alone. For many companies, it can be difficult to see the value in blogging. Some professionals worry about diverting time away from more crucial workplace tasks, whereas others worry about opening themselves up for public criticism.

And the truth is that even though blogging can be a really incredible tool for a business, it isn't right for every business. Nonetheless, in this chapter, I do my best to persuade you that blogging can work for you and your company, whether you're a lone‐wolf entrepreneur just starting out or a Fortune 500 executive with more marketing staff than you know what do with.

If this chapter piques your interest, check out my book Buzz Marketing with Blogs For Dummies

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