Appendix A
Glossary
aggregator: A collector of information about a topic or idea. An aggregator can be a person, blog, or website. Technologically speaking, RSS is an aggregation format for individual blogs. Google News is an example of a website that aggregates news for many sources.
audio blog: See podcast.
blog: A chronological log of information kept by an individual, a group, or a business. The term blog is a merging of the words web and log. On a typical blog, the most recent post appears at the top of the page, usually time-stamped. Scrolling down the page takes the reader to older posts. Each post usually offers an opportunity for readers to interact by adding their comments and may also display Trackback information about other blogs that have linked to this post. Blog content is determined entirely by the author(s) of the blog; therefore, many are personal journals, but others are focused aggregations of news or commentary.
blogger: The author of a blog.
blogging: Producing blog posts. A blogger blogs on his or her blog.
blogosphere: The community of blogs and bloggers around the world.
blogroll: A collection of links used or recommended by an individual blogger. A blogroll is usually shown in a column on a blog.
buzz marketing: A no-cost or low-cost method of marketing associated with people telling other people about a company’s products or services. Buzz marketing is based on peoples’ direct experiences with specific products or on the experiences others have related ...
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