Chapter 21

Blogging for Companies

In This Chapter

arrow Making blogs work for your business or organization

arrow Establishing a plan for blogging success

arrow Exploring the technological bells and whistles

arrow Advertising on blogs

As a business owner or entrepreneur, you're probably wondering whether blogging can help you be more financially successful or allow you to promote your company in some way. Many of today's technically savvy businesses have started blogs and found them to be terrific tools for reaching out to customers, generating buzz about a service or product, building goodwill, or just informing customers about what they're up to.

If you're thinking about adding a blog to your outreach efforts but aren't entirely confident that it'll be worth the time and effort, you aren't alone. Many companies have difficulty seeing the value in blogging. Some professionals worry about diverting time away from more crucial workplace tasks, whereas others worry about opening themselves up for public criticism.

And the truth is that even though blogging can provide a business with a really incredible ...

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