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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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Introduction

Blogs represent a great opportunity for businesses to get their names out into cyberspace as experts in their line of work. Often, however, businesses don’t know where to start or about potential pitfalls (for example, how to attract the most people to their blog, what to say, and perhaps more important, what not to say).

Blogging to Drive Business will help businesses of any size learn more about blogging, from both the technical and strategic perspectives. After all, you need the specific technical instructions to set up your blog and add information to it, and you need to know how to get eyeballs looking at your blogs and how to leverage your blog with your other online (and offline) marketing efforts.

How This Book Is Organized ...

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