October 2012
Beginner
320 pages
7h 37m
English
book
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
by Eric Butow, Rebecca Bollwitt
Content preview from Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
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2. Making the Most of Your Blog with Marketing Tools
Blogs are not a panacea for your business challenges. You can’t just post a message saying “Hello, world!” or something to that effect on your blog and expect people to come beating down your door. Your blog should complement your other marketing tools to help drive business. For example, if you have a storefront and you want to announce a special sale, you can use the blog to offer a discount to blog readers only (who give the sales clerk a special coupon code found on your blog, for example).
Before you start creating a blog for your business, think about two things: creating an integrated marketing tool-box that includes your blog and creating a plan to leverage your blog with those tools ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.