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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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3. Creating a Blogging Strategy

When you decide to create a blog for your business, finding out where to start can be a bit overwhelming. There are plenty of blogging platforms for you to choose from that are hosted by companies on websites or are available for you to download, customize, and host on your own website.

Discovering the right blogging platform for you has to be the first part of a holistic blogging strategy. In this instance, holistic means that you consider the entire strategy and not just the individual parts. For example, you can have people subscribe to your blog and send updates automatically and in real time through a Really Simple Syndication (RSS) feed. You’ll also want to connect your blog to your website so that people ...

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