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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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9. Getting Interactive with Multimedia Blogging

Blogging doesn’t always have to be purely about text. With the use of images, audio, and video, you can enhance any blog post. Images help break up text and provide visuals for a story or news item. Some blog posts could consist of images only or an image gallery about a particular place or product. With photo-sharing services such as Flickr, you can also pull user-generated images in your blog posts. On Flickr, you can search for photos based on tags. So, if you want to include photos from Washington on your blog post, you can search for applicable, public images to include.

The use of audio in a blog post is more complicated because it involves more than copying and pasting or uploading a photo. ...

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