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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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10. Taking Advantage of Web 3.0 Blogs

While I was writing this chapter, a news article appeared on the CNN website stating that the one millionth word in the English language is Web 2.0, according to the Global Language Monitor website (www.languagemonitor.com), a site that documents, analyzes, and tracks trends in language. It’s really no surprise that Web 2.0 is now part of the lexicon because the term is everywhere.

So what is Web 2.0? It’s a set of technologies that took hold in the 2000s and includes collaboration-based services such as blogging and social networking to help people connect on the Web, not just obtain information from static websites. Web 1.0 denoted websites with content that was driven from the top down. In contrast, Web ...

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