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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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11. Maximizing Your Blog’s ROI

If you’ve been in business for any length of time, you know what the acronym ROI means: return on investment. It’s what you as a business owner know you need to measure to determine whether your strategy is working. But how do you measure ROI when it comes to your blog, and how do you adjust your strategy to maximize it?

The good news is that there are tools and guidelines you can use to measure the ROI of your blog. The bad news is that there isn’t a set formula for doing so. But the information in this chapter shows you how to

Use several tools for measuring your blog activity and effectiveness

List a set of guidelines you can use for measuring ROI

Convince the powers that be that your company needs a ...

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