October 2012
Beginner
320 pages
7h 37m
English
book
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
by Eric Butow, Rebecca Bollwitt
Content preview from Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
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11. Maximizing Your Blog’s ROI
If you’ve been in business for any length of time, you know what the acronym ROI means: return on investment. It’s what you as a business owner know you need to measure to determine whether your strategy is working. But how do you measure ROI when it comes to your blog, and how do you adjust your strategy to maximize it?
The good news is that there are tools and guidelines you can use to measure the ROI of your blog. The bad news is that there isn’t a set formula for doing so. But the information in this chapter shows you how to
• Use several tools for measuring your blog activity and effectiveness
• List a set of guidelines you can use for measuring ROI
• Convince the powers that be that your company needs a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.