Blogging to Drive Business: Create and Maintain Valuable Customer Connections

1. Why Are Blogs So Important?

You might have picked up this book because you have seen a blog on a Web site you frequent. Or maybe you’ve heard about the term blog used by the media; after all, it’s a huge buzzword, and some people believe that it is important for a business to have one. In any case, you might not know what a blog is exactly and why it’s so important for your business to have one. So, this chapter explains what a blog is and how you can use blogs to promote your business and gather more information about your customers.

Media Growth Is in One Area: Online

With all the attention paid to the Web during the past decade and a half, you know that the Web has become, for many people, a preferred way to get information. This preference ...