Video description
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time.
This collection is the ideal start, or refresher, for creating more blue oceans.
Product information
- Title: Blue Ocean Classics
- Author(s):
- Release date: August 2019
- Publisher(s): Ascent Audio
- ISBN: 9781469076300
You might also like
audiobook
Great Work: How to Make a Difference People Love
THE NEW YORK TIMES BESTSELLER Great work lives inside all of us. The question is: Do …
book
MySQL® Crash Course
MySQL is one of the most popular database management systems available, powering everything from Internet powerhouses …
book
Math for the Non-Math Lovers (Collection)
Even You Can Learn Statistics, 2nd Ed. is the easiest guide to using statistics in your …
audiobook
Who
It's happened to the best of us. You have a job opening to fill. You interview …