Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

by W. Chan Kim, Renée A. Mauborgne
Released June 2017
Publisher(s): Harvard Business Review Press
ISBN: 9781633694149

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Book description

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Table of contents

  1. Cover Page
  2. Title Page
  3. Contents
  4. Blue Ocean Strategy, Expanded Edition
    1. Title Page
    2. Copyright
    3. Dedication
    4. Contents
    5. Help! My Ocean Is Turning Red
    6. Preface to the Original Edition
    7. Acknowledgments
    8. Part One: Blue Ocean Strategy
      1. 1 Creating Blue Oceans
      2. 2 Analytical Tools and Frameworks
    9. Part Two: Formulating Blue Ocean Strategy
      1. 3 Reconstruct Market Boundaries
      2. 4 Focus on the Big Picture, Not the Numbers
      3. 5 Reach Beyond Existing Demand
      4. 6 Get the Strategic Sequence Right
    10. Part Three: Executing Blue Ocean Strategy
      1. 7 Overcome Key Organizational Hurdles
      2. 8 Build Execution into Strategy
      3. 9 Align Value, Profit, and People Propositions
      4. 10 Renew Blue Oceans
      5. 11 Avoid Red Ocean Traps
    11. Appendix A
    12. Appendix B
    13. Appendix C
    14. Notes
    15. Bibliography
    16. About the Authors
  5. Blue Ocean Leadership (Harvard Business Review Classics)
    1. Title Page
    2. Copyright Page
    3. The Harvard Business Review Classics Series
    4. Key Differences From Conventional Leadership Approaches
      1. Focus On Acts and Activities
      2. Connect Closely to Market Realities
      3. Distribute Leadership Across All Management Levels
    5. The Four Steps of Blue Ocean Leadership
      1. 1. See Your Leadership Reality
      2. 2. Develop Alternative Leadership Profiles
      3. 3. Select to-be Leadership Profiles
      4. 4. Institutionalize New Leadership Practices
    6. Execution is Built into the Four Steps
      1. Becoming a blue ocean leader
      2. What Middle Managers Actually Do
      3. To-be Leadership Canvas
      4. To-be Leadership Canvas
      5. To-be Leadership Canvas
    7. About The Authors
    8. Article Summary
  6. Red Ocean Traps (Harvard Business Review Classics)
    1. Title Page
    2. Copyright Page
    3. The Harvard Business Review Classics Series
    4. About the Authors
    5. Also By These Authors
    6. Article Summary

Product information

  • Title: Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)
  • Author(s): W. Chan Kim, Renée A. Mauborgne
  • Release date: June 2017
  • Publisher(s): Harvard Business Review Press
  • ISBN: 9781633694149