Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Chapter One Innovation and Growth without Disruption

The concert was held on a star-filled night in Las Vegas on September 21, 2018, as part of the event Life Is Beautiful. And that night was just that—beautiful. The rock group Greta Van Fleet headlined the performance, which was hosted by the music industry veteran Jason Flom’s new venture, the Church of Rock & Roll.

This concert, however, was different. It was unlike any rock concert ever before played. When the music started, it was as if time had stopped. As the opening notes blasted forth, not a single person in the room felt anything other than awe. The audience was left speechless. Hair stood up on the backs of people’s necks. Tears ran down people’s cheeks.

Many in attendance had ...