Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Chapter Seven Identify a Nondisruptive Opportunity

Having clarified what perspectives you should lead with to open your mind and increase the creative voices you draw on to unlock a commercially compelling nondisruptive opportunity, the next step is moving from thought to action. C-level executives who are thinking about pushing for growth and innovation, practitioners who are asked to bring that intent to life, and entrepreneurs who are considering launching new businesses need to understand the practical steps and tools to turn aspiration into reality.

To meet this challenge, we studied whether a pattern exists in the creation process and if so, what it looks like so that we could decipher the process of “how.” Our aim was to pinpoint ...