27 The Bluetooth Market
We are told by many people that the Bluetooth market is going to be huge. Forecasts suggest that we can expect to see half a billion Bluetooth-enabled devices by 2004, with a total market for Bluetooth components worth $2 billion in the same year. In this chapter, we will attempt to understand the truth behind these bold claims and try to explain the hype surrounding one of the most talked about technologies of the decade.
First of all, we will look more closely at what is going on in the consumer electronics industry what the consumers’ requirements (market pull) are, and indeed what the latest technology developments (technology push) have been.
27.2 Market Pull and Technology Push
In the last several ...